In today’s world, we are constantly bombarded with fast fashion and ever-changing trends. What we may not realize is the impact our clothing choices have on our environment, local economies, and individual well-being. In this article, we will explore why size doesn’t matter, how made-to-measure clothing is the future, the negative effects of large clothing companies, and the importance of supporting local South African fashion businesses.
Why Size Doesn’t Matter
There is a common misconception that only certain body types can look good in fashionable clothing. This is simply not true. Beauty comes in all shapes, sizes, and colours, and it is vital that we start accepting and embracing these differences. As more clothing brands begin to offer extended size ranges and collaborate with plus-size models, the world is finally starting to see an improvement in body positivity and accessibility.
Body positivity is crucial, as it promotes confidence, happiness, and mental well-being. A study by Psychology Today showed that body dissatisfaction can lead to depression, low self-esteem, and eating disorders. So, the fact that our society is moving away from harmful beauty standards is good news for everyone.
Made to Measure: The Future of Fashion
Made-to-measure clothing is quickly becoming the future of fashion. Bespoke garments are tailored to the individual’s body measurements, ensuring a perfect fit and a truly unique garment. This new approach to fashion is not only stylish and comfortable but also more environmentally friendly, as it reduces waste generated by mass production (Fashion United).
Wearing made-to-measure clothing means that each garment is specifically tailored to fit your body, ensuring a perfect fit and increased self-confidence. Research has shown that when people wear clothes that fit well, they are more likely to feel better about themselves, which can translate into greater success in their personal and professional lives. Additionally, made-to-measure clothing eliminates the need for excess inventory and production waste, making it a more sustainable option, as shown in this article by Racked. Furthermore, opting for tailor-made clothing encourages people to invest in fewer, higher-quality garments that can last longer, combatting fast fashion’s negative impact on the environment.
The Dark Side of Fast Fashion
In recent years, the damage caused by large clothing companies has become increasingly apparent. The pollution and waste generated by these companies are disastrous for our environment. The fashion industry is responsible for 10% of global carbon emissions and 20% of global water pollution (United Nations).
Additionally, these companies often exploit their workers, subjecting them to harsh conditions and low wages. This is especially prevalent in developing countries, where labor regulations are often lax or poorly enforced. The 2013 Rana Plaza collapse in Bangladesh, which killed over 1,100 garment workers, highlights the urgent need for more ethical and sustainable fashion practices (The Guardian).
Why Support Local South African Fashion Businesses?
- Economic Impact
Promoting and investing in local fashion businesses substantially aids in job creation, income generation, and regional growth. According to a study by research firm, Frost & Sullivan, the South African textile and clothing industry contributes about 14% to our total manufacturing output. Encouraging the growth of these businesses can, in turn, help boost our overall economy.
- Ethical Production and Sustainability
With increased awareness of the environmental and social costs of fast fashion, many South African designers are shifting their focus toward sustainable and ethical practices. Organizations like Sustainable Fashion Africa, for example, promote environmentally conscious practices by reducing waste, conserving natural resources, and ensuring fair labor for employees.
- Cultural Preservation and Diversity
Our rich cultural diversity is one of South Africa’s greatest assets. By exhibiting unique designs, local fashion businesses offer an opportunity to celebrate our cultural heritage and showcase our national identity. In a 2017 interview with CNN, South African Fashion Week CEO, Lucilla Booyzen, stated that “South Africa is renowned for its fusion of Western and African design elements.” This timeless blend of cultures has the power to captivate audiences worldwide.
How to Support Local Fashion Brands
- Purchase from Local Designers
Instead of constantly turning to international brands for clothing, support local designers who produce eye-catching and contemporary designs. By purchasing from them, you impact their businesses positively and contribute to the long-term sustainability of the South African fashion industry.
- Spread the Word through Social Media
Social media platforms offer fashion enthusiasts a way to discover and share local talent. By following, liking, and sharing content from local designers, you help promote their work and generate exposure for their businesses.
As we embark upon the future of fashion, it’s imperative that we invest in our local South African designers and businesses. Our clothing choices not only make a statement about our identities but also reflect our values and commitment to the development of our nation. By actively supporting these businesses, we contribute to job creation, sustainable and ethical practices, and the celebration of our rich cultural diversity.
Commit to change by making conscious fashion choices. Support your local fashion brands and designers to make a lasting impact on our economy, environment, and identity.
